I spent the past four days in an intensive four-day eComerce Training Course that covered all kinds of strategies to sell your products and yourself. The instructor was Dan Bond, owner of The Lady Bug Shop and The Towers Bed and Breakfast in downtown Milford and all around technical wiz. The class was held at Delaware Technical Community College in Dover through Downtown Delaware and the Delaware Emerging Technology Center (DETC).
My bonafide Certificate of Achievement (I'm so proud of myself!)
There were about 25 attendees and we covered everything from "Click and Mortar" businesses (where you have a physical store and an eCommerce business online), Niche Marketing - actually a great idea for small businesses to focus on a narrow market (who knew?) to Website Optimization and Marketing, and other online marketing tools, inventory control, shopping carts, credit cards, shipping, tax issues, social networking and secondary marketing via shopping sites and affiliates and more!! Plus he brought in the cutest Ladybug Slippers and a huggable toy called "Eebee" to entertain us! I met a lot of wonderful, enthusiastic, interesting people with ideas for businsses trying to better use the internet to market their ideas.
One of the things I learned was that it helps your rating on the internet (and your site comes up higher when people search) if you have more comments on your blog - so comment away! Besides, I always love to know what you think.
I also discovered that a person could spend every waking minute joining clubs and networking, optimizing and socializing so if you're not careful, you won't have any time to actually make what it is you are trying to sell!! So, I intend to use what I learned but not get crazy (of course today was a bit crazy - online most of the day searching, analyzing, fixing, blogging, facebooking, linking in and dozing out! About 3:00 Bob said - "Let's go to Dolce for a coffee and relax!" Great idea. Marketing can wait. Besides, I have painting to do!!